Which of the following statements is true of pretesting that is used in measuring advertising effectiveness?
A. Pretests are essentially conducted within restricted time schedules.
B. Only one type of pretest method can be used to measure advertising.
C. Feedback for pretests is very expensive.
D. Pretests occur only during the idea generation stage.
E. The methodologies employed to conduct pretests vary.
Answer: E
You might also like to view...
Plant assets are depreciated because
a. the accrual basis of accounting requires matching of costs to revenues. b. some plant assets last longer than others. c. useful lives cannot be reasonably estimated. d. the replacement cost of plant assets may fluctuate over time.
Miller Corporation faces a marginal tax rate of 30 percent. One project that is currently under evaluation has a cash flow in the fifth year of its life that has a present value of $12,000 (after-tax). Miller Corporation assumes that all cash flows occur at the end of the year and the company uses 13 percent as its discount rate. What is the pre-tax amount of the cash flow in year 5? (Round to
the nearest dollar.) Present value tables or a financial calculator are required. a. $15,475 b. $22,108 c. $31,582 d. $73,692
Morgan has always wanted to open a hair salon. While Morgan has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. So, rather than open a hair salon that offers a wide variety of cuts and styles, Morgan has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. This is an example of
A. market segmentation. B. market fragmentation. C. mass marketing. D. repositioning. E. limited marketing.
What is the difference between a reservation and an appointment?
A) There is no difference between the two terms. B) The term reservation implies that the customer has paid in advance. C) The term appointment implies that the customer has paid in advance. D) The term reservation is issued when the customer occupies the facility to receive service.