Using examples discussed in the book, discuss how sustainability has resulted in different goals for small businesses.
What will be an ideal response?
Goals vary by the business based on the stakeholders. Examples include saving the planet, decreasing company costs, increasing customer growth, and increased shareholder value. The book discusses the following examples.
1. The Home Grown Farm*integrating their ordering and delivery system more closely with the farm's growing season
*providing the most naturally grown, best-tasting produce to their customers2. Boo Bicycles*increasing use of renewable resources
*improving customer satisfaction3. Naked Sports Gear
*keeping manufacturing local to ensure high-quality product and good working conditions
4. Grower's Secret
*spreading company's core operations to operate more economically
*offering recycled packaging and all-natural products to differentiate their brand in the marketplace
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Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.
What will be an ideal response?
The ________ should identify the need for further action on the part of the client, such as implementation of the findings or further research that should be undertaken
A) letter of transmittal B) letter of estimation C) letter of authorization D) letter of recommendation E) letter of invoice
It is not necessary to assign indirect costs to cost objects
Indicate whether the statement is true or false
The state of Idaho has a two-year statute of limitations for personal injury actions. Graham was injured by Alice in a car accident on January 1, 2011
If Graham wants to bring a lawsuit against Alice on January 15, 2013, which of the following is most likely to be the outcome? A) Graham is allowed to sue Alice after appealing for an extension of the statute of limitations. B) Graham is not allowed to sue Alice, having lost his right to sue her. C) Graham can sue Alice but will not receive damages. D) Graham can sue Alice but is not entitled to a jury trial.