News coverage of World War II:
a. featured the first use of TV reporters.
b. was an opportunity for radio to bring America closer to the action than they had ever been.
c. was the first opportunity for television news to reach a large audience.
d. focused exclusively on casualty counts and military logistics.
ANSWER: b
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A public relations practitioner engaged in political communication could do all of the following EXCEPT
A) campaign management. B) organizing front organizations. C) survey research. D) testifying before congressional sub-committees.
Which of the following are two primary opportunities that arise with each speaking situation?
A) agenda setting and ethos establishment B) personal analysis and strategic planning C) information advantage and audience analysis D. personal inventory and inducing action E. strategic advantage and time frame
In some groups, a(n) _____ leader steps forward to perform the duties of a leader without being asked or expected to. This person eventually becomes recognized by the group as the leader
A) emergent B) charismatic C) functional D) alpha
The A. C. Nielsen Company’s television ratings report is an example of a
a) Trend study b) Panel study c) Cross-sectional study d) Cohort analysis