List the most important factors for advertising success.
What will be an ideal response?
The following factors are particularly important for advertising success:
• Strong primary demand trend
• Chance for significant product differentiation
• Hidden qualities highly important to consumers
• Opportunity to use strong emotional appeals
• Substantial sums available to support advertising
You might also like to view...
A company using a periodic inventory system neglected to record a purchase of merchandise on account at year-end. This merchandise was omitted from the year-end physical count. How will these errors affect inventory at year-end and cost of goods sold for the year? Cost of Inventory Goods Sold
a. No effect Understate b. Understate No effect c. Understate Understate d. No effect Overstate
In Teamsters Local Union No. 523 v. National Labor Relations Board, where a sales representative complained of unfair labor practices after he was demoted by the union when his employer consolidated its distribution so that the union would represent all distribution workers, rather than only some, the U.S. Court of Appeals held that:
a. the employee was behind in his agency fee payments, so he had no claim to keeping his position b. the employee should have to join the union or pay agency fees if he wanted to keep his seniority position c. the union and employer were discriminating against the employee in a way that encouraged unionparticipation d. the union and employer were not discriminating against the employee in a way that encouraged union participation e. the union and employer were discriminating against the employee, but not in a way that encouraged union participation
Briefly describe the data-flow diagramming symbols. Provide one example of each
What will be an ideal response?
A(n) WHERE statement allows a user to retrieve data from a database table. _________________________
Indicate whether the statement is true or false