________ variables may be used as predictors or independent variables by coding them as dummy variables
A) Interval
B) Categorical
C) Ratio
D) All of the above
B
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How do marketers use the assumption that "birds of a feather flock together"?
What will be an ideal response?
Transactional selling is a strategically developed, high-quality, long-term relationship that focuses on solving the customer's buying problems
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. In general, more sophisticated audiences and those already familiar with the workings of a business will appreciate dramatic visual aids. 2. The most common reason that managers write reports is that someone asked them to. 3. Actually writing the report takes more time than doing the preliminary groundwork. 4. A report writer should gather data before developing solutions or action items.
In business situations, the default language, because of lack of fluency or cultural conflicts, is often ______.
A. English B. French C. Italian D. Chinese