________ is the number of times a receiver is exposed to a media vehicle in a given time period.
A. Reach
B. Audience contact
C. Potency
D. Coverage
E. Frequency
Answer: E
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Businesses selling to other businesses use ________ to keep in personal contact with smaller customers at much less cost than face-to-face sales calls
A) telemarketing B) direct-response advertising C) catalog marketing D) direct selling E) promotional selling
______________ is based on the belief that as the climate change continues to impact the global environment, governments from around the world adapt stronger and more rigid regulations to control GHG emissions.
a. Regulatory risk b. Supply chain risk c. Physical d. Litigation risk
A TIME SERIES forecasting model in which the forecast for the next period is the actual value for the current period is the
A) Delphi model. B) Holt's model. C) naïve model. D) exponential smoothing model. E) weighted moving average.
Megan purchases shares of ownership in General Electric. These shares are referred to as
A. ownership documents. B. stock. C. articles of ownership. D. incorporation. E. corporate certificates.