To whom does a large, publicly held corporation and its management have obligations?
A) The corporation's shareholders
B) Its employees, customers, and suppliers
C) Communities in which the corporation is located
D) All of these.
D
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Identify at least five of the influence tactics used to get people to do what you want. Is each of these a hard or soft tactic? Which one is most frequently used? Provide examples of how each might be used.
What will be an ideal response?
If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?
A) personal characteristics B) demographic variables C) situational factors D) operating variables E) purchasing approaches
______ is based on the belief that organizations have some responsibilities to society beyond that of making profits for the shareholders.
A. Sustainability B. Corporate social responsibility C. Accountability D. Authority
Technology has ______ work flows in many organizations.
a. Improved b. Negatively affected c. Neither improved nor negatively affected d. Technology is unrelated to work flows