How can sales promotion be accomplished through samples?
What will be an ideal response?
Sampling can be a powerful promotional tool. Some samples are free; for others, the company charges a small amount to offset its cost. The sample might be sent by mail, handed out in a store or at a kiosk, attached to another product, or featured in an ad or an e-mail. Samples are sometimes combined into sample packs, which can then be used to promote other products and services.
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Describe the three main types of discrimination in the workplace.
What will be an ideal response?
A new manufacturing machine is expected to cost $278,000, have an eight-year life, and a $30,000 salvage value. The machine will yield an annual incremental after-tax income of $35,000 after deducting the straight-line depreciation. Compute the accounting rate of return for the investment.
A. 23.4%. B. 12.2%. C. 24.5%. D. 22.7%. E. 46.9%.
New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was designed to ________.
A. catch a rising trend B. react to a competitor's position C. reach a new market D. change the value offered E. change its target audience
Answer the following statement(s) true (T) or false (F)
1. The terms “annual campaign,” “the annual-giving program” and “the annual fund” all mean the same thing. 2. A “cold list” includes names of people who are not part of an organization’s existing constituency. 3. CAN-SPAM is a law that relates to e-mail solicitations. 4. Most donors who make a first gift to an organization continue to give every year thereafter. 5. The effectiveness of challenge gifts has been supported by academic research.