Which of the following products would probably require extended decision making before a purchase?

A. Products purchased frequently
B. Products to be purchased in the future
C. Products that are purchased routinely
D. Expensive products
E. Products purchased as a result of social influences


Answer: D

Business

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A. compliant B. resistant C. coerced D. committed

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________ refers to the measurement of brain activity to learn how consumers feel and respond

A) Biometrics B) Demographics C) Sampling D) Neuromarketing E) Psychographics

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Indicate whether the statement is true or false

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Which of the following statements is true of the findings of studies on race and ethnicity in the workplace?

A. Whites favor affirmative action programs and policies to a far greater degree than do African Americans. B. African Americans generally do worse than Whites in decisions related to the workplace. C. Individuals in workplaces tend to favor colleagues of a race other than their own in performance evaluations, promotion decisions, and pay raises. D. Whites and African-Americans display statistically significant and consistent differences in absenteeism rates, applied social skills at work, and accident rates.

Business