Which of the following products would probably require extended decision making before a purchase?
A. Products purchased frequently
B. Products to be purchased in the future
C. Products that are purchased routinely
D. Expensive products
E. Products purchased as a result of social influences
Answer: D
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When people are ______, they are motivated to put in the extra effort to successfully reach a goal.
A. compliant B. resistant C. coerced D. committed
________ refers to the measurement of brain activity to learn how consumers feel and respond
A) Biometrics B) Demographics C) Sampling D) Neuromarketing E) Psychographics
A divestiture is an order to a company to cease, or divest itself of, its an-ticompetitive conduct
Indicate whether the statement is true or false
Which of the following statements is true of the findings of studies on race and ethnicity in the workplace?
A. Whites favor affirmative action programs and policies to a far greater degree than do African Americans. B. African Americans generally do worse than Whites in decisions related to the workplace. C. Individuals in workplaces tend to favor colleagues of a race other than their own in performance evaluations, promotion decisions, and pay raises. D. Whites and African-Americans display statistically significant and consistent differences in absenteeism rates, applied social skills at work, and accident rates.