In 1935, Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise. Their idea was to let independent operators use the same name, food, supplies, logo and even building design in exchange for a fee. In terms of the type of channel relationships established, this non-equity agreement would require a(n) _____ relationship.

A. negotiated
B. functional
C. cooperative
D. hierarchical
E. segregated


Answer: C

Business

You might also like to view...

The GAAP Oval best represents the

a. fact that only one true earnings number exists. b. flexibility managers have within GAAP to report one earnings number from among many possibilities. c. philosophy that earnings management within limits is ethical. d. fact that GAAP is not subject to interpretation.

Business

In writing adjustment messages to customers, your goal should be to ________

A) rectify a wrong, if one exists B) regain the confidence of the customer C) promote future business D) accomplish all of these

Business

CPFR in forecasting stands for ______.

a. combined planning forecasting and replenishment b. collaborative planning forecasting and replenishment c. continuous planning forecasting and replenishment d. customer planning forecasting and replenishment

Business

Develop a responsibility assignment matrix for your semester project. Provide a brief (two or three sentence) description of your project and its current state

What will be an ideal response?

Business