All of the following are smart tips for putting together a multimedia or social media news release EXCEPT

A) Write in a text-heavy style for interested readers.
B) Include links to relevant pages.
C) Place keywords in headlines and first paragraphs.
D) Be judicious with links.
E) Use high-resolution multimedia.


Answer: A

Communication & Mass Media

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When Ricco was speaking about the benefits of weight

training, he included the statements of his friend, Beau, who got into shape with the use of free weights. This is an example of __________ testimony. a. hypothetical b. statistical c. lay d. expert

Communication & Mass Media

What is a term used to describe the overall goal of a speech which has the broad goals of informing, inviting, persuading, introducing, commemorating, or accepting?

A. general purpose B. specific purpose C. thesis statement D. central idea

Communication & Mass Media

One argument for using a bipolar scale to measure attitude evaluation is that:

a. it makes psychological sense to think of evaluations from negative to positive b. it yields higher predictive power c. it is easier for respondents to understand d. there is a larger correlational effect

Communication & Mass Media

Identify and briefly explain the four listening styles

What will be an ideal response?

Communication & Mass Media