When expanding into a new Illinois county, Comcast hired a PR practitioner to help open doors. Briefly identify why he was able to inspire an overflow crowd to attend a Comcast meet and greet event.

What will be an ideal response?


First, the PR practitioner Comcast hired was local to the county where they were expanding their services. He was very involved in his community, including actively fundraising for several local charities. Local politicians and community influencers knew him as someone who often provided his professional help pro bono. Because of his visibility, connections and trust within the community, many attended the event simply on the merits of his invitation.

Communication & Mass Media

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One of the disadvantages of a decision by expert is that the group members may not be satisfied with the decision

Indicate whether this statement is true or false.

Communication & Mass Media

Jamal started his presentation by explaining his credentials and why he was qualified to speak on his topic in order to establish ethos

Indicate whether the statement is true or false

Communication & Mass Media

Leaders who don't love what they are doing often fail, cause others to be miserable, and are constantly looking for something that is missing

Indicate whether this statement is true or false.

Communication & Mass Media

What is the first step in crafting a purpose statement?

A. Decide on your main point. B. Identify your topic and your general goal. C. Identify your thesis. D. Consider exactly what you want to inform or persuade your listeners about.

Communication & Mass Media