Which of the following companies is most likely to be a threat to increasing sales or share in the short term?
A) a firm with a high ability to develop new products
B) a firm with limited financial resources
C) a firm with slack capacity
D) a firm with broad product line
C
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Which term refers to the categorization of people based on physical characteristics such as skin color, dimensions of the human face, and hair?
a. race b. community c. ethnicity d. state
What theory attributes the existence of nonprofit organizations to the vision of the individuals who created them?
A. failure B. altruism C. supply-side D. entrepreneurship
The field trip report often provides the final data for the decision, but may
A. suggest that the market entry decision is overdue. B. not be necessary if earlier data are unambiguous. C. further confound the decision in the case of conflicting assumptions. D. lead to the need for on-site research.
Assignment of responsibilities, time lines, budgets, and measurement and control processes are documented in a(n) ________.
A. price strategy B. strategic plan C. action plan D. marketing mix E. promotion strategy