Magazine readership research tends not to use online reader panels because of small number of participants
Indicate whether the statement is true or false
False
Communication & Mass Media
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The term applied to extensive use of word-of-mouth advertising is
A) blitzing. B) buzz marketing. C) gossip riding. D) stealth selling.
Communication & Mass Media
Which is NOT a key concept identified as having changed the balance of power in information distribution?
A) democratization B) roles people play C) creating content D) sharing content E) economy
Communication & Mass Media
Unlike in everyday conversations, your public speaking audience expects you to ____
A) be brief B) be an authority on you subject C) be technical D) know little about your topic
Communication & Mass Media
In genuine brainstorming the strength is through the spontaneous creation of ideas.
True or False?
Communication & Mass Media