In large-scale projects, and especially in cases in which the data entry is performed by a subcontractor, researchers utilize a data code book which identifies (1 ) the questions on the questionnaire, (2 ) the variable name or label that is
associated with each question or question part, and (3 ) the code numbers associated with each possible response to each question.
Indicate whether the statement is true or false
TRUE
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Some products are too complicated and will be perceived as more convenient without so many features
Indicate whether the statement is true or false
A single tax issue may result in multiple research questions.
Answer the following statement true (T) or false (F)
What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A. give customers a questionnaire after they have finished shopping B. observe customers with hidden cameras C. install checkout counters at the end of each aisle D. have an interviewer go through the store with each customer E. None of these methods would be very good.
Skylar rents a car for her business trip. What is the relationship between Skylar and the car rental company?
A) A bailment for the sole benefit of the bailor B) A bailment for the sole benefit of the bailee C) A bailment for mutual benefit D) Pledgee and pledgor