The sample plan determines:
A) how much the sample will cost
B) how accurate the sample results will be
C) which firm will be used to actually draw the sample from the population
D) how representative the sample is
E) which plan the company will follow in designing a strategic plan
D
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The term "alternative marketing" ncludes the following, except:
A) buzz marketing B) social networks and blogs C) guerrilla marketing D) product placement
Kayla works for Cellular World Company and has created an ad for the newest version of the U-Phone, using imagery of the American flag and an eagle to convey the idea that the phone gives its users increased freedom. Kayla is based in the United States but developed the ad for use worldwide. Citizens of other countries found the ads offensive and improper. In this scenario, by failing to consider the perspectives of international customers, Kayla was showing ______.
a. parochialism b. not-invented-here syndrome c. protectionism d. nationalism
Account penetration refers to the ability to work and contact people throughout the account to discuss your product.
Answer the following statement true (T) or false (F)
When participating in a group interview,
A) find out about the practice ahead of time to prepare mentally. B) focus your answers and attention on the person who seems to be the "leader." C) give everyone a copy of your résumé. D) address your questions to the most "senior" person present.