Promotions that are designed to increase product availability in distribution channels are known as:
A) price promotion.
B) non-price promotion.
C) trade sales promotion.
D) sweepstakes promotion.
E) sampling.
B
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Together, Asians, Hispanics, and African Americans will make up about _____ of the labor force by 2018
a. one fifth c. one third b. one fourth d. one half
When verbal and nonverbal messages conflict, receivers tend to place more faith in the verbal message.
Answer the following statement true (T) or false (F)
As the only son, Eduardo's father expected to one day turn over management of the business to him despite Eduardo's protests that he wanted no part of it. Following graduation from college, Eduardo realized he did not want his father to let some outsider take over the business. Eduardo's commitment is based on:
A. family control. B. identification with the firm. C. binding social ties. D. emotional attachment. E. renewal of family bonds.
An initial public offering (IPO) involves:
a. sale of new securities to private investors b. sale of used securities to the public c. a venture's first offering of SEC-registered securities to the public d. all of the above e. none of the above