When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
A) Attention
B) Interest
C) Action
D) Desire
E) Interactivity
Answer: D
Explanation: D) Now that you've given the audience some initial information to start building their interest, the next step is to boost their desire for the product by expanding on your explanation of how it will benefit them.
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