Marketing driven organizations use push-the-catalogue approach to marketing
Indicate whether the statement is true or false
FALSE
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Which of the following is defined as production of a novel and appropriate response, product, or solution to an open-ended task?
A. creativity B. satisficing C. rigidity D. flow
A statement that communicates your unique values is referred to as _____
A) a brand message B) strengths C) an elevator pitch D) social job seeking skills E) networking
____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.
A. The self-reference criterion B. Global ethics C. Economic relativism D. Cultural relativism E. Moral relativism
Consumers will be more price sensitive when
A. the cost of not getting the expected benefits of a purchase is high. B. the price they have to pay is more than they anticipated. C. a product's price is within the range that they perceive as fair or reasonable. D. some or all of the purchase price is paid by others. E. they perceive the price as a gain rather than a forgone loss.