Marketers who wish to improve CTA conversion rates should write CTA headlines in ________ person language.
Fill in the blank(s) with the appropriate word(s).
first
Marketers who wish to improve CTA conversion rates should replace generic wording, add visual cues and write CTA headlines in first person language.
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Most often after a merger, bank profits
A. rise. B. remain constant. C. drop slightly. D. fall to zero.
In selective exposure we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs.
Answer the following statement true (T) or false (F)
For which of the following services does successful service delivery depend on consumers having a moderate level of participation by providing information, effort or physical possessions?
A. A weight-reduction program B. Airline travel C. A haircut D. Marriage counseling E. A symphony concert
Lake City Corporation owns all of the stock in Columbia Corporation. Pursuant to a plan of complete liquidation, Columbia distributes land having a $500,000 FMV and a $200,000 basis to Lake City. Lake City's basis in the land will be __________.
A) 0. B) $200,000. C) $500,000. D) cannot be determined from the facts presented