Which actions best describe encoding?

A. translating ideas, feelings, and thoughts into a code
B. filtering messages through past experiences
C. minimizing external and psychological noise
D. making sense out of words or nonverbal cues


Answer: A

Communication & Mass Media

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All of the following nonverbal cues indicate engagement in a conversation, except _____.

a. monotone voice b. illustrative gestures c. floor holding d. head nods

Communication & Mass Media

Sarah believes that the university should adopt a stricter policy regarding students who are caught cheating. Sam is trying to persuade her that the university should adopt a zero-tolerance policy that states that any student caught cheating should be expelled. Sam is more likely to change Sarah’s attitude towards the zero-policy if:

a. Sam clearly explains his position b. Sarah has little direct experience with cheating c. Sarah has low ego-involvement with the issue d. Sam’s position is within Sarah’s latitude of acceptance

Communication & Mass Media

When addressing a heterogeneous audience, a speaker should

A) use broader generalizations. B) use a wider variety of supporting material. C) increase the use of platitudes. D) apply demographic stereotypes. E) transform them into a captive audience.

Communication & Mass Media

What are the speaker's main objectives in a eulogy?

What will be an ideal response?

Communication & Mass Media