Compare the selling and marketing concepts, listing the key components of each philosophy
What will be an ideal response?
The selling concept reflects an inside-out perspective, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than building long-term relationships with customers, with the aim of selling what the company makes rather than making what the customer wants. The marketing concept, on the other hand, is based upon identifying the needs and wants of target markets and then satisfying those needs and wants better than competitors do. In contrast to the selling concept, marketing focuses on the customer, not the product, as the path to profits.
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A(n) ___________________ is a plan that focuses on communication taking place inside the daily operations of any given business.
a. internal communication plan b. external communication plan c. communication plan d. general communication plan
A conceptual scheme based on foundational statements called axioms, which are assumed to be true, is ________
A) objective evidence B) a theory C) an analytical model D) none of the above
In the beginning of developing a product the important target consumers are the __________________________.
a. Late adopters b. Innovators c. Early adopters d. Majority
________ demand items are generally final products demanded by customers
Indicate whether this statement is true or false.