SELECT ALL THAT APPLY. Which of the following actions should you do to apply audience centricity to the writing of news stories?

A. demonstrate how the story affects you as a reporter
B. pick stories that matter
C. demonstrate the value of the story to readers in the lead
D. address the reader directly as “you”


B. pick stories that matter
D. address the reader directly as “you”

Communication & Mass Media

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Once Paul asked Shaun to be the best man in his wedding, Shaun started working on his speech. He wants his wedding toast to be funny and interesting. What is the purpose of Shaun's speech?

a. To entertain b. To persuade c. To inform d. To actuate

Communication & Mass Media

The implicit mental leap that links supporting material to a claim is

A) claim. B) proof. C) identification. D) evidence. E) reasoning.

Communication & Mass Media

_______ describes how listeners are inclined to react to speakers and their ideas

a. Audience demographics b. Audience requirements c. Audience disposition d. Audience needs

Communication & Mass Media

An acceptance speech is a speech that praises, honors, recognizes, or pays tribute to a person, an event, an idea, or an institution

Indicate whether the statement is true or false

Communication & Mass Media