When would an advertiser be charged a short rate?
A. If the ad is not ready by the closing date specified by the newspaper publisher.
B. If the advertiser wants to use a preprinted insert in addition to a display ad.
C. If the newspaper advertiser wants to change an ad after the closing date.
D. If the advertiser requests its ads to be placed in a particular section of the newspaper.
E. If the advertiser contracts for a full year's worth of advertising and fails to buy it.
Answer: E
You might also like to view...
________ is/are the mental characteristics of people and the way they relate to their environment and social group
A) Ideology B) Myths C) Norms D) Theories
Whenever a new marketing research problem is addressed, qualitative research must be preceded by appropriate quantitative research
Indicate whether the statement is true or false
"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents
Indicate whether the statement is true or false
________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey
A) Precoding B) Pretesting C) Sampling D) Encoding E) Consolidation