Which of the following is the leading federal consumer protection agency?
A) Interstate Commerce Commission
B) Federal Trade Commission
C) Occupational Safety and Health Administration
D) Federal Accountability Act
B
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Direct mail offers are examples of ________
A) short-term advertising actions B) long-term advertising actions C) brand awareness advertising actions D) advertising metrics E) brand health metrics
Target audience-centered marketing means that the organization might undertake
a. a change in the value proposition (product, service or idea itself) b. a change in organizational goals c. increase use of multiple advertising or communication strategies to reach its audiences d. focusing more advertising on the organization's single primary audience e. a reduction in research to allow more money in promotion
Because it requires no extra effort for the sender or receiver, a phone call is a more thoughtful way to convey a goodwill message than a written note
Indicate whether the statement is true or false
In the Sweet Action! supply chain, the flowers produce the nectar which is collected by the bees
The busy bees take this nectar and produce honey, which is collected by the beekeeper, who puts it in quart jars and supplies it to the baker. The baker produces a lovely array of confections, which are purchased by the local restaurant. The restaurant sells these confections to their loyal diners, who gleefully consume them and nag the chef for his recipe. Which of these statements about this supply chain is best? A) The busy bees are a second-tier supplier of the local restaurant. B) The beekeeper is a second-tier supplier of the local restaurant. C) The baker is a second-tier supplier of the local restaurant. D) The local restaurant is a second-tier supplier of the loyal diners.