The Universal Service Map is typically ______ and built from the ______ perspective.
a. simple; management
b. more complex; guests’
c. more elaborate; employees’
d. basic; guests’
b. more complex; guests’
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Name the three choices that companies have for setting prices in different countries
What will be an ideal response?
To ensure that as much of the available capacity is utilized, airlines ______.
A. overbook their flights B. overestimate the capacity C. use smaller capacity so it is better utilized D. expand premium-class seating
An ad headline for Fantasia ice cream in a local newspaper reads, "How can you relive your childhood this summer?" The only other information in the ad is a list of locations of Fantasia ice cream parlors in the city. This ad is
A. designed to let the target audience draw their own conclusions. B. designed to express a two-sided message. C. effective irrespective of the context of the advertising medium. D. an example of a rational appeal. E. an example of an appeal based on refutation.
According to an old song lyric, "love and marriage go together like a horse and carriage." Let love be event A and marriage be event B. Are events A and B mutually exclusive?