Which of the following was part of Samsung’s reputation building efforts?
a. relying on earned rather than owned messaging
b. holding a company-wide day for volunteering
c. forming partnerships to reduce technology costs
d. making a charitable donation for every device sold
b. holding a company-wide day for volunteering
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The printing technology Gutenberg developed in the 15th century made mass media possible, but it took almost four centuries for them to emerge as industries
Indicate whether this statement is true or false.
According to the PRSA code of conduct, what is the benefit of avoiding conflicts of interest?
a. protecting confidential information b. building trust with clients and publics c. upholding organizational rules and policies d. facilitating corporate social responsibility
When data are skewed, which of the following statistics are not necessary to adequately describe the data?
a. mean b. median c. mode d. chi-square
Howard thinks that relationships are the most important aspect of life. So, if he has information that might disappoint or upset the other person, he may not share it completely. Howard probably prefers a(n) ________ style of communication.
A. indirect B. understated C. elaborate D. direct