According to the PRSA code of conduct, what is the benefit of avoiding conflicts of interest?

a. protecting confidential information
b. building trust with clients and publics
c. upholding organizational rules and policies
d. facilitating corporate social responsibility


b. building trust with clients and publics

Communication & Mass Media

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Feedback tells the speaker what effect he or she is having on the listener(s)

Indicate whether the statement is true or false.

Communication & Mass Media

It is always unethical to gossip

a. true b. false

Communication & Mass Media

When judging political news, Garber discovered that voters bring several wellinformed schemas to their interpretation, including:

a. Cause-and-effect sequences b. Simple situation sequences c. All of these. d. Institution judgments

Communication & Mass Media

Motivations to use entertainment media can best be thought of as:

A) The response humans have evolved to media representations B) innate desires to experience life unfold on screen media C) a trick we use to get evolution to pay off desired neurotransmitter rewards D) A way to learn how to survive the fittest

Communication & Mass Media