Brand ________ are devices that can be trademarked and serve to identify and differentiate the brand
A) elements
B) value propositions
C) perceptions
D) images
E) extensions
A
You might also like to view...
Which of the following is one of the three steps in the general approach for estimating market potential?
A) Determine the improvements needed in the existing product. B) Determine the marketing budget allocated to the product category being evaluated. C) Estimate the potential purchasing or usage rates. D) Determine the profitability of the product category being evaluated.
When shareholders get to vote on executive compensation it is referred to as what?
A) Pay-to-play B) Say-on-pay C) Day-of-pay D) Play-on-payday
A producer that enters into a licensing agreement with a foreign company to better reach foreign customers is most likely selling the rights to use its
A. channels of distribution. B. production facilities. C. sales force. D. brand name. E. All of these are equally likely.
The following information comes from the Galaxy Construction balance sheet
The value of common stock is $10,000, retained earnings equals $7,000, total common equity equals $17,000, preferred stock has a value of $3,000, and long-term debt totals $15,000. If the cost of debt is 8.00%, preferred stock has a cost of 10.00%, common stock has a cost of 12.00%, and the firm has a corporate tax rate of 30%, calculate the firm's WACC adjusted for taxes. A) 10.11% B) 10.00% C) 9.09% D) There is not enough information to answer this question.