______ are based on physical evidence, organizational policies and procedures, and personal experience.
A. Repetition
B. Direct-factual appeals
C. Solution presentations
D. Threatening resignation
B. Direct-factual appeals
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How should intangible assets be disclosed on the balance sheet?
a. As a reduction of stockholders' equity b. At cost in the current assets section c. at the estimated market value at the balance sheet date d. Net of the costs already amortized
An indication of potential inventory fraud is that inventory levels are growing faster than sales
a. True b. False Indicate whether the statement is true or false
By handing the message over to connectors,
A) MPR creates media mentions and generates word-of-mouth inexpensively. B) companies do not have to rely on public relations professionals. C) firms can be certain that audiences will receive the message every time. D) MPR professionals do not have to bother following up. E) organizations can entirely eliminate the need for mass media advertising.
Which of the following is good advice for writing a routine claim message?
a. Use a persuasive, forceful tone. b. Use the indirect approach. c. Assume the request will be granted. d. Use an accusatory tone.