This term refers to the items that serve as standards for measuring or judging others to gauge their momentum and difference

A) stickiness
B) influencers
C) benchmarks
D) advocacy
E) engagement


Answer: C

Communication & Mass Media

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In a classical persuasive speech, the description of

facts relating to your subject is usually given in the ___________. a) introduction b) partition c) narration d) confirmation

Communication & Mass Media

Explain and give an example of what is meant by the term "context."

What will be an ideal response

Communication & Mass Media

Postmodern critics of public relations say

A) the profession is no longer relevant B) not all public relations activity occurs within the workplace C) it is all about marketing D) All of the above E) None of the above

Communication & Mass Media

What are the two types of analogy?

A. division and composition B. metaphor and simile C. literary and oral D. literal and figurative

Communication & Mass Media