Publicity:
A. will never damage a company because it performs the information task of promotion
B. is free communication
C. is not persuasive with customers
D. has to be purchased from the mass media
E. has many internal costs to the company associated with it
Answer: E
You might also like to view...
To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. In terms of the promotional strategy, the airsickness bags are being used for:
a. integrated marketing communication. b. personal selling. c. executing a push strategy. d. advertising.
Bill is the accountant for Cheatam and Sons Co For many years he has kept two sets of books, one with real figures and another with figures he will use in case the IRS audits. When Bill, while working on Cheatam's books, is arrested for fraud, what will happen to the books?
a. They are privileged communications and therefore inadmissible as evidence against Bill. b. They are protected by the Fifth Amendment and therefore are inadmissible. c. They may be admitted as evidence since they were taken pursuant to a valid arrest. d. They may be admitted as evidence only if Bill consented to a search of his offices.
Decreasing numbers of Americans are participating in the gig economy.
Answer the following statement true (T) or false (F)
In the text mining system developed by Ghani et al., treating products as sets of ________ rather than as atomic entities can potentially boost the effectiveness of many business applications
Fill in the blanks with correct word