The reaction to unusual weather or natural disasters are examples of

a. social position.
b. rhetorical events.
c. epideictic rhetoric.
d. deliberative rhetoric


Ans: b. rhetorical events.

Communication & Mass Media

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The YMCA is looking to collect aggregated data about the type of people who use their facilities. What type of primary research instrument should the PR practitioner choose to collect this data?

A) survey B) focus group C) one-on-one interview D) observation E) experiment

Communication & Mass Media

Backpack journalism is:

a) The combination of interactive text, graphics, photos, video, and audio to create multiple versions of a story for different types of media. b) The consolidation of the duties of a reporter, editor, and photographer into one job c) Citizen journalism d) Stories by journalists for Travel magazines

Communication & Mass Media

Which of the following is NOT an approach to invention? 

A. Asking the right questions B. Selecting relevant information C. Avoiding speeches about old topics D. Looking at a problem from all sides

Communication & Mass Media

A speech that is presented by an individual who has won a significant contest would be a _____________________ ____________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media