After conducting formal marketing research for your department, you summarize the data in an oral presentation to management. You are following normal marketing research steps
Indicate whether the statement is true or false
FALSE
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Francis Jeffers purchased a cashier's check in the amount of $5,000 from Northern Star Bank. The check was made payable to Kyle Naughton and was delivered to him
Twelve months later, the Northern Star Bank branch manager informed Jeffers that the cashier's check was still outstanding. Jeffers subsequently signed a form requesting that payment be stopped and a replacement check be issued. Northern Star Bank issued a replacement check to Jeffers. Eight months later, Naughton deposited the original cashier's check in his bank, which was paid by Northern Star Bank. Northern Star Bank requested that Jeffers repay the bank $5,000. When he refused, Northern Star Bank sued Jeffers to recover this amount and the court awarded Northern Star Bank damages amounting to $5,500. In which of the following circumstances, if true, would the court have ruled in Jeffers' favor? A) Jeffers cashed the replacement check before Naughton had presented the original check at his bank. B) Jeffers paid Naughton the $5,000 in cash after obtaining the replacement check from Northern Star Bank. C) Jeffers indemnified Northern Star Bank for potential damages arising from the issue of the replacement check. D) Jeffers renewed the stop-payment order on the original check at the end of six months.
A capacity decision in a call center, such as the number of customer service representatives to answer the phone during a peak period, can be addressed using a(n) ________
Fill in the blanks with correct word
________ refers to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached.
A. Target frequencies B. Target ratings points C. Effective target reach D. Total market coverage E. Gross ratings points
Frogurt, LLC wanted to open a frozen yogurt store next to a Dunkin Donuts in a small shopping center. Frogurt leased the space from Real Estate Partners. Frogurt needs to install a series of frozen yogurt machines that will be installed along one wall with significant equipment behind the wall. Frogurt hired Dairy Mist Contracting to do the installation. Frogurt signed the contract for the
installation and Dairy Mist completed the work. Frogurt had a clause in the lease with Real Estate Partners that allowed it to undertake the improvements to the property. Frogurt's marketing studies were slightly off and Frogurt was forced to close after four months of operation. Dairy Mist has not been paid and has placed a lien on the shopping center. Which of the following statements is correct? A) Dairy Mist can properly lien the shopping center. B) Dairy Mist can lien the property only if Real Estate Partners signed its contract. C) Contractors are not permitted to lien the property of landlords for improvements performed for tenants. D) None of the above