An Electrolux commercial features talk-show host Kelly Ripa juggling a busy schedule that includes cooking a meal, washing clothes, and cleaning dishes using Electrolux appliances. Which aspect of the creative pyramid is the advertiser most likely seeking to establish by using Kelly Ripa in the ad?
A. credibility
B. comprehension
C. awareness
D. action
E. conviction
Answer: A
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Which of the survey methods listed below is preferable when using physical stimuli?
A) In-home B) mall intercept C) CAPI D) A and C only E) A, B and C
Public Company Accounting Oversight Board (PCAOB) Auditing Standard No. 5 (AS 5) encourages auditors to start from the basic/bottom of financial records to identify the key controls.
Answer the following statement true (T) or false (F)
In a culture that values ________, people tend to subordinate their personal goals to those of a stable group, family, or team
A) collectivism B) individualism C) long-term goals D) short-term goals E) ethnocentrism
Which of the following is true regarding sales training programs?
A. Research shows that digitally mediated training creates better interpersonal bonds between the salesforce and the sales manager. B. Sales training is a job that is better left to the human resources department. C. The most effective training method uses the same approach for everyone to promote consistency. D. Sales training is an activity that happens only once-when the employee is hired. E. Sales training programs should be customized to the needs of the representative and changing market conditions.