A perceived lack of fairness is often not as damaging to a supervisor-subordinate relationship as is a real lack of fairness
Indicate whether the statement is true or false.
F
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Information from a manufacturing company's current year income statement follows. Calculate the company's (a) profit margin ratio, (b) gross margin ratio, and (c) times interest earned. Sales$850,000Cost of goods sold455,000Gross profit$395,000Operating expenses260,000Operating income$ 135,000Interest expense32,000Income before taxes$103,000Income taxes expense12,400Net income$ 90,600
What will be an ideal response?
What location-based technology uses small sensors to send messages to smartphone users who enter a nearby, defined geographic area?
A. video marketing B. geo-fencing C. live streaming D. geo-caching E. wirefencing
One objective of consumer sales promotion techniques is to encourage patronage for a specific retail store.
Answer the following statement true (T) or false (F)
The most important variable in a firm's marketing mix is
A. Promotion. B. Place. C. Price. D. Product. E. None of these answers is correct, since all contribute to one whole.