Mystery shoppers are people
A. hired by a customer to report on illegal or unethical practices that are regularly taking place at a particular establishment.
B. hired by a firm to get legal, though not necessarily ethical, information about competitive firms.
C. who pose as customers to check on a firm's products or services and are paid to write a detailed report on their experiences.
D. hired by a firm's employees to prove to the courts that competitors are using unfair pricing practices.
E. hired by law firms to check on the safety of their clients' products.
Answer: C
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The way an advertisement communicates the information and image is called advertising results.
Answer the following statement true (T) or false (F)
The statement Did you know you can select five family members to enjoy free access to our newspaper with your online subscription? ________
A) builds interest with an expert opinion B) motivates action C) gains attention by asking a question that focuses on reader benefits D) presents an indirect benefit
Outsourcing manufacturing is also known as:
A) license manufacturing. B) sublease manufacturing. C) concurrent manufacturing. D) hollow manufacturing. E) contract manufacturing.
A toothpaste tube is an example of a ________ package.
A. private-label B. brand positioning C. convenience D. secondary E. primary