The designation "TM" or "SM" cannot be used until and unless the mark is registered
a. True
b. False
Indicate whether the statement is true or false
False
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Describe Porter's four competitive strategies and explain how they differ from each other. Provide an example of a firm that might use each.
What will be an ideal response?
Total demand drops from 500 to 400 units when a retailer increases car wash prices from $3 to $4 . Price elasticity of demand (expressed as a positive number) equals _____
a. 0.57 b. 0.78 c. 1.75 d. 2.60
The EOQ model assumes that daily demand is?
a. Unknown b. Increasing c. Decreasing d. Constant
A study examined CEOs who were running high technology starts ups, and also CEOs who were running more established businesses. This study gave the CEOs surveys that measured their psychological states in terms of being hopeful, optimistic, and resilient. It found that
a. The hopeful, optimistic, and resilient CEOs scored higher on transformational leadership, which in turn increased firm performance two years later b. Surprisingly, hope, optimism, and resiliency were not related to transformational leadership c. Although hope, optimism and resiliency increased firm performance, transformational leadership did not increase firm performance d. CEOs who were high on hope had lower firm performance due to their overly optimistic projections and market assumptions