Theory X is a set of assumptions that includes one of the following statements:
a. workers want to be directed and have security
b. workers enjoy work, and do not want to avoid it
c. workers will accept responsibility
d. workers have initiative
e. workers are intellectually underutilized
a. workers want to be directed and have security
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Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers
Indicate whether the statement is true or false
Which of the following terms refers to media content authored by experts and designed to offer an alternative position?
A) advertorials B) op-eds C) media bias D) editorial policy E) alternate media
Which act prevents large retailers from using their bargaining power to receive price concessions not warranted by their sizable orders?
a. Miller-Tydings Act b. Cellar-Kefauver Act c. Federal Trade Commission Act d. Robinson-Patman Act
A photographer taking photos of a movie star with a telephoto lens would NOT be guilty of intrusion if:
a. the movie star was in a restaurant at the time. b. the pictures were not published. c. the movie star was in bed at the time. d. the photographer never entered onto the movie star's property.