Advertisements that portray people experiencing an arousing, upbeat, and/or exciting benefit or outcome from using a product or service are relying on
A. emotional integrations.
B. outcome integrations.
C. rational appeals.
D. mood transfers.
E. informational appeals.
Answer: A
You might also like to view...
Mitsubishi Heavy Industries Ltd. and other Japanese companies manufacture airplanes under license to U.S. firms, and also work as subcontractors for aircraft parts and systems. This type of effort is known as:
A) searching for loose bricks. B) collaborating. C) building of layers of advantage. D) changing the rules of engagement. E) innovating.
All of the following are benefits to using cryptocurrencies except ________.
A. it is faster and easier to use than traditional payment methods B. there are no taxes C. it is insured by the Federal Reserve Bank D. it cannot be seized by the government E. there is protection from inflation
Public relations scholars describe "craft public relations" and "professional public relations" as similar to the text definitions of which of the following?
A. Amateur versus paid D. Marketing versus public affairs B. Closed versus open E. Negative versus positive feedback C. Accredited versus certified
Write a conclusion and recommendation based on the following findings. Over 75% of customers surveyed stated that the sales representatives lacked specific knowledge about the company's products. Over 50% of the customers surveyed stated that sales representatives demonstrated inappropriate interpersonal communication skills