When a firm develops structural bonds with its customers by offering unique value added services, it is operating at__________of relationship marketing

Fill in the blanks with correct word.


ANSWER: level 3

At level 3 of relationship marketing, a firm uses financial and social bonds but adds structural bonds to the formula. Structural bonds developed by offering value- added services that are not readily available from other firms.

Business

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________ forces are influences and trends originating in human relationships and values that may affect an organization.

a. Sociocultural b. Special-interest c. Demographic d. Political-legal e. Media

Business

A corporation issues for cash $15,000,000 of 8%, 30-year bonds, interest payable annually, at a time when the market rate of interest is 9%. The straight-line method is adopted for the amortization of bond discount or premium. Which of the following statements is true?

A) The amount of annual interest paid to bondholders remains the same over the life of the bonds. B) The amount of annual interest expense decreases as the bonds approach maturity. C) The amount of annual interest paid to bondholders increases over the 30-year life of the bonds. D) The carrying amount decreases from its amount at issuance date to $15,000,000 at maturity.

Business

Effective businesspeople use ____________________ mail to intercept and screen incoming calls

Fill in the blank(s) with correct word

Business

An efficient supply chain typically has:

A) a high capacity cushion. B) high inventory turns. C) supply chain partners that emphasize fast delivery time. D) supply chain partners that emphasize volume flexibility.

Business