The Elaboration Likelihood Model and the Heuristic-Systematic Model are both so-called dual-process models of persuasion. What does this mean?
a. They specify two phases that may lead to persuasion.
b. They specify successful versus unsuccessful persuasion.
c. They specify two different routes to persuasion.
d. They specify which type of individuals are more persuaded by arguments versus message cues that are not relevant to the content of the message.
Ans: c
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