________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services
A) Personal selling
B) Direct marketing
C) Sales promotion
D) Interactive marketing
E) Public relations
D
You might also like to view...
Which statement is true about the Consumer Price Index (CPI)?
A. The CPI helps organizations to compete with companies in other industries that hire similar employees. B. The CPI helps organizations lure top-quality employees. C. The CPI helps control labor markets' demand for pay increases. D. The CPI helps organizations in the product markets decide an upper limit on the pay they will offer. E. Following and studying changes in the CPI helps employers prepare for changes in the demands of the labor market.
The interest rate that discounts a series of future cash flows to its present value is called the
a. internal rate of return. b. external rate of return. c. creditors rate of return. d. prime lending rate published in The Wall Street Journal. e. federal funds rate.
To close the customer gap, the gaps model of service quality suggests that the ________ gaps need to be closed.
A. 4 Ps B. Provider C. Value D. Service dimensions E. Services marketing
Which of the following taxes is a significant source of revenue for state governments?
A. Individual income tax B. Corporate income tax C. General sales tax D. All of the above