To close the customer gap, the gaps model of service quality suggests that the ________ gaps need to be closed.
A. 4 Ps
B. Provider
C. Value
D. Service dimensions
E. Services marketing
Answer: B
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If you have strongly negative information to deliver as part of a positive message, you should
A) open with the negative information. B) use the indirect approach. C) put the negative information in a separate message. D) apologize for having to spoil the moment. E) put it at the beginning of the message.
Mini-Case Question. Sparks Inc uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses
The firm seeks to gain a competitive advantage through a nonconfrontational approach. Which of the following competitive strategies is Sparks Inc most likely to be using? A) a disintermediation strategy B) an inside the box strategy C) an oblique strategy D) a frontal attack strategy E) a benchmarking strategy
Provide a brief definition of each of the following terms.
Market ratios determine how well a company is marketing its products
Indicate whether the statement is true or false