The increase in the number of women in the work force has led to the increased popularity of transit media.

Question

Answer the following statement true (T) or false (F)

Answer 1

True

Due in part to the increased number of women in the work force (they can be reached on their way to work more easily than at home), audience segmentation, and the fact that many people spend more time outside of the home than inside, transit continues to be a popular medium.