How does your text describe how social media firms help marketers connect with their customers?
A. by allowing firms to capture customer information
B. by helping firms establish an Internet presence
C. by allowing customers to search for products more easily
D. by helping firms appear more "hip" to customers
E. by helping to facilitate content sharing and interpersonal interactions
Answer: E
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If a criminal trial results in a verdict of not guilty, the government may retry the case again because the government always gets one appeal.
Answer the following statement true (T) or false (F)
What does customer relationship management involve?
A. Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. B. Analyzing and redesigning workflow within and between enterprises. C. Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. D. Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
Which of the following is referred to as the big new idea in business and marketing?
A) the emphasis on pushing products B) the focus of a business to maximize profits C) the responsibility of a business to create value D) the provision for customer-perceived benefits
Answer the following statements true (T) or false (F)
1. The GLOBE project is a large, ongoing effort to find technological improvements to assist world trade. 2. Power distance refers to how loosely or tightly people are socially bonded. 3. According to the GLOBE project, the United States is among the countries highest in the cultural dimension of performance orientation. 4. The GLOBE cultural dimension that examines the extent to which a society should minimize gender discrimination and role inequalities is known as gender egalitarianism.