Which of the following statements can proponents of advertising use against the charge that advertising makes people buy things they do not need?
A. Materialism is an important freedom of choice in an individualistic society.
B. Most persuasive advertisements do not use emotional appeals to persuade customers.
C. Customers benefit from the economies of scale that occur due to persuasive advertising.
D. Advertising provides information on basic needs to customers rather than persuading them.
E. Consumers have the freedom to make their own choices when confronted with persuasive advertising.
Answer: E
You might also like to view...
The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.
A. personal selling done by the retailer; rebates to the customer B. a bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees C. advertising and personal selling; rebates to the customer D. sales promotion; personal selling done by the retailer's employees E. direct marketing; discounts to the retailer
When a manufacturing company uses a standard cost system, the direct materials cost variance is recorded at the time direct materials are issued in production
Indicate whether the statement is true or false
John Akers, former chairman of IBM, argued that ethics are not important to economic competitiveness
Indicate whether the statement is true or false
If a firewall receives a packet that is suspicious, it will drop and log the packet
Indicate whether the statement is true or false.