An anecdotal list uses five shorthand symbols to evaluate the elements of STROBE
Indicate whether the statement is true or false
TRUE
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A print advertisement for Bijan uses the picture of a typical grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. This advertisement illustrates a testimonial execution with a(n):
A) cognitive message strategy B) affective message strategy C) conative message strategy D) brand message strategy
Net income is a key number for shareholders, creditors, and analysts alike. Indeed, analysts' projections of net income for a company are viewed as a standard a company must achieve for a period of time. Failure to achieve this standard can have
devastating effects on a company's stock price and its management. The importance of net income in the eyes of analysts and others can tempt managers to take steps to ensure that the appropriate level of net income is achieved. The process of manipulated net income to achieve a desired level of earnings is referred to as earnings management. Required: List and explain the economic motivations for earnings management.
The majority of entrepreneurial start-ups are financed through monies from
A. personal savings and the contributions of family and friends. B. venture-capital financing. C. SBA loans. D. bank financing.
Answer the following statement(s) true (T) or false (F)
1. All else being equal, we pay attention to cues that are novel, unusual, brighter, more dynamic or noisier than others. 2. Effort and ability are used in internal attributions, while task difficulty and luck are used in external attributions. 3. The tendency to accept credit for success and reject blame for failure is called primacy and recency. 4. The tendency to rely more on external attributions when explaining our own actions is called fundamental attribution error. 5. The shortcuts we use to be efficient but create distortions are perceptual biases.