The textbook states that conventional wisdom can be a "gross oversimplification". What steps can you take to help ensure that conclusions you draw from conventional wisdom are more accurate? 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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A speech introduction that begins with, ?Did you know that a light bulb has been invented

that will last ten times as long as the ones we use today, but the government won?t let it be marketed to the public?? is employing a device known as a/an ________. A) startling statement B) reference to a historical event C) personal reference D) illustration

Communication & Mass Media

When your audience analysis focuses on the perceptual processes of the audience, including their

tendencies toward selective exposure and selective attention, you are assessing audience A) culture. B) demographics. C) feedback. D) psychology. E) interests.

Communication & Mass Media

Speeches that focus on impacting an audience's values typically focus on those things that people feel are right and good or wrong and bad

Indicate whether the statement is true or false

Communication & Mass Media

The ________ allows you to address topics logically in terms of location or direction

Fill in the blank(s) with correct word

Communication & Mass Media