What does leadership scholar Jeffrey Pfeffer warn individuals about with respect to power use in organizations?
a. Managers who follow moral prescriptions in organizations are likely to be
unsuccessful.
b. Many individuals underestimate the extreme influence and domination of hierarchical power.
c. Coercive power should be pursued above all other bases of power.
d. Many individuals place too high a value on referent power, which is highly malleable.
b. Many individuals underestimate the extreme influence and domination of hierarchical power.
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A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly solve a crossword puzzle. Which of the following most accurately describes this offer?
A) price promotion B) non-price promotion C) trade sales promotion D) sweepstakes promotion E) sampling
Which of the following statements supports technology driven approach to the marketplace?
A) Products should be tested and proven before releasing them. B) Providing technology to salespeople can help increase volumes. C) Quality improvement in products can result in customer value. D) Customer information systems can be used to increase sales.
The rates at which services are charged to each division are called service department charge rates
Indicate whether the statement is true or false
Courts usually rule in favor of individuals who claimed to be intoxicated at the time of entering into a contract
Indicate whether the statement is true or false